Treat Your Business, Like a Business!
Did you tell your friends that you joined (insert your directs sales company here) and they turned away and ran from you? Possibly laughing? Or they made that weird stiff half-smile and said, “How nice!?” in a super screechy voice? Yep, this happened to me. Negativity towards direct sales, or selling to consumers away from a fixed retail location, comes with the territory. This is a reflection of the perception that direct selling is “not a real job” or “just a pyramid scheme” that “won’t last 6 months anyway”.
The best advice I have to deal with the naysayers is to treat your direct sales business, like a business! How do you do that!? First of all, commit to! Then begin with writing a mission statement and a business plan. The best thing I did for my business was to sit down and take care of these two tasks because it gave me focus. Do this because you are a business owner!
Writing a mission statement is something I laughed at. Mission statements totally freak me out. They sound so serious, and not so fun at all! I still get the giggles when I say “mission statement”, but they are purposeful and that is what matters! Blame it on my military wife status…can I just call it a purpose statement?
The first thing that I did was google “mission statements for small businesses”. It produced an ungodly amount of results (like 400 millionish)!! I clicked open a couple different links and read mission statements from many different sources. This mostly helped me with the language. Then I looked at my company’s mission statement and began to formulate my own!
My direct sales company, LuLaRoe, has a mission statement. A great one. But, it was important that I created a statement that matched my voice and my why. Some questions that I jotted down when beginning to write my statement were: Where do I want to be in 5 years with LuLaRoe? What do I want to accomplish? Why did I join in the first place? How do I want to impact others?
I found my voice and wrote a mission statement that I fit me, then I put it on my business cards! That route may not be for everyone, however, I wanted people to know what I was about from the start. So, that is what I did!
Here is the finished product:
Go and do some research, write your mission statement and come back to share it with me! Treating your business like a business is so important! Being serious about your venture will pay off in the long run. Stay tuned for a tell all on writing my business plan!