How to Differentiate Yourself from the Direct Sales Masses!!!
One of the most important things as a direct seller is to differentiate yourself from the masses. When it seems like everyone and their mother is selling something these days, it is hard to figure out how to stand out.
First, get personal. People are attracted to your why. You don’t have to march around smacking people over the head with it every chance you get, but it should be visible in your posts, customer service, and life in general. Business + Sales = Personal. There is no other way to explain it. If you want to sell something and differentiate yourself from others, you have to make it personal. Building a solid customer base takes time! It is okay to start with your warm market (people you know) and expand. Already started or been in business for awhile? Ask existing customers to host parties for you online or in their homes. One of the biggest mistakes I have seen other [LuLaRoe] consultants make is
Building a solid customer base takes time! It is okay to start with your warm market (people you know) and expand. Already started or been in business for awhile? Ask existing customers to host parties for you online or in their homes. One of the biggest mistakes I have seen other [LuLaRoe] consultants make is demand that their hostess has a certain number of confirmed attendees before they will show up with their product. Never turn away a party. Your next hostess could be your next team member, she/he could simply be your next lead, or your next best friend. Never require a certain number to attend. Each hostess should feel what they have to offer you is important and ENOUGH. If you prep them well and encourage THEM, their party will be more successful. This means you need to build relationships with them! Hmmm….sounds PERSONAL and DIFFERENT.
Work with others!!
Ask family members or customers who don’t want to host their own parties for referrals. Partner with a non-competitor to get your name out there. Do you sell clothes? Ask the owner of your salon if you can set up shop or leave business cards for customers. You both are in the business of making people feel beautiful, help each other out! Do you sell smelly good wax or oils? Find a realtor that may need an open house smelling great and ask to set up your warmer or diffuser with business cards! Remember, it is always a give and take. What can you offer them, if they work with you? Always have an idea of what you will offer, before approaching others.
This goes along with knowing your target market. Who are you selling to? Moms? Teachers? Men? Narrow your focus and tailor your approach to them. When everyone is trying to sell to everyone, differentiating yourself by focusing on a core market will make you stand out! Once you build a solid customer base and see the need to expand, do it! But don’t start out trying to market your product to the world. You will burn out fast.
Expand your content!
What in the hula-hoop does that mean!? It means offer valuable information or advice that compliments your brand. If you are a LuLaRoe fashion consultant like me, consider offering weekly fashion tips, educate customers on the Pantone colors and trends, be willing to show people how to accessorize! Learn everything that you can about fabric and help your customers understand the product they are buying! Your whole marketing strategy should not be “buy from me”! Offer something of value to your customers, so they will WANT to shop with you.
Make sure that the graphics and content you share sell you first, and then your direct sales company second! Create your own graphics, whenever it is possible! How can you say the same things your mass produced company graphics are saying, in a different way? Instead of trying to fit into your company mold, create a marketing strategy that allows your company to fit into who you are.
How can you go the extra mile to make people remember you? My business cards are magnets! I love that people can hang me on their fridge if they want. Who knows, maybe they throw my cards away. But what if they don’t!? That what if is a big enough boost for me to create magnetic business cards and differentiate myself from other consultants. I should note that I also have standard business cards I hand out, I even send a couple for people to share with every order. But my main card is magnetic.
What extra value are you adding to your company brand that others are not? Are you a good writer? Create a quarterly newsletter and let your customers know about upcoming events! Do you have time to offer a unique service, such as free local delivery? I don’t know how many times local people opt for shipping because of their busy lives. When I haven taken the time to deliver products to my locals, they are so appreciative! Simply put, find a way to be different and go with it!
My final tip, in our social media world, is to use the tools available to you!! Create a FaceBook business page. IT IS FREE MARKETING!!! Create an Instagram account, just for your business. FREE MARKETING!!! Go all out and start Pinterest boards and a Twitter account. FREE MARKETING!! Create YouTube videos relevant to your brand. FREE MARKETING!!! The more consistent and deliberate you are on each of these platforms the more you will stand out!